Lockdown was the best thing the dissension makers could have asked for

 There was a small contingent of online "researchers," but now they were joined by millions more who suddenly had nothing better to do but be online in on social media. They were already anxious, angry, suspicious, and now they had people ready to plug them into the conspiracy mindset and groom them. It's heady, it makes you feel smart and special. You get the idea you've come across secret knowledge, little known information.